We are looking for an Email Marketing Specialist for our team to help execute marketing strategy, create customer segments, coordinate and send email campaigns & amp; automations, perform A / B tests and analyze performance.
Roles & amp; Responsibilities
You will work with a select group of clients who lead and own their email strategy and execution
Team communication through weekly calls and daily email correspondence
Manage the daily operations of the email marketing channel: marketing calendar, strategy and content, creation and implementation of email campaigns, as well as A / B testing, measurement, and reporting.
Create and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
Collaborate with the creative team to determine and ensure that brand guidelines are followed in emails.
Report and provide recommendations on the performance of the email program on a monthly basis
Track campaign effectiveness and optimize results
Project management to ensure deadlines are not missed and nothing is missed
Drafting of campaign texts and summaries for our design team to translate the client’s vision into income-generating campaigns.
Creating new emails and triggers in Klaviyo
Analyze customer data to make recommendations for growth and report the results to customers
Create monthly reports that summarize achievements & amp; recommendations
Required skills & amp; Experience
2+ Years of Email Marketing Experience for High Volume Online Retail / Ecommerce Brands
1 year of experience with Klaviyo
Experience in email best practices, including segmentation, deliverability, copy and layout approaches.
Ability to manage multiple projects and deadlines
Have excellent verbal and written communication skills.
They are comfortable in a deadline-driven environment
Enjoy finding new opportunities to improve workflows and processes
They are detail oriented with excellent organizational and time management skills.
Thrive and effectively self-manage in a remote work environment
Have a communication style that is fun and accessible
Experience with Slack, Trello & amp; Google docs
As this is a customer-facing role, some availability is required during PST business hours
You will earn bonus points if …
Have experience writing direct response copywriting for e-commerce, including emails, products, Facebook ads, social media, etc. (share writing examples).
Have experience with SMS and push notification channels
Have experience with Privy & amp; Optimonk
Have experience with Shopify
Tagged as: product
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